Data decay is the silent killer of B2B email lead quality. B2B data deteriorates at an alarming rate of approximately 30% annually—professionals change jobs, companies rebrand or relocate, roles evolve, and email addresses become invalid. A lead that was perfectly accurate six months ago may now bounce, reach the wrong person, or land at a defunct company. This decay directly destroys... https://www.b2clead.org/business-email-list/