Content marketer @ Ahrefs. I have been in digital marketing to the past 6 decades and have spoken at many of the sector’s premier conferences in Asia (TIECon and Digital Marketing Skill Share.) I also produce about my curiosities on my Substack. Scalability is over a buzzword—it’s The trick sauce https://1drv.ms/b/c/88558eb482035e85/EWwKWicilldMntRkadHFNSwBIa78LOwIuWepf-or5rqChQ?e=xIEwlf