A/B testing is a powerful secret weapon for effective Amazon PPC marketing, enabling sellers to make data-driven decisions that optimize ad performance and maximize ROI. By testing variations of key campaign elements—such as ad copy, images, headlines, or targeting strategies—marketers can identify which combinations drive the highest click-through and conversion rates. For example, c... https://www.brandscapeventures.com/blog/ab-testing-amazon-ppc-marketing-usa